Which measurement is commonly associated with qualitative analysis?

• A. Surveys
• B. Subjective measurements
• C. Statistical reports
• D. Experimental data

Answer: (B)

Qualitative analysis centers on meaning, context, and interpretation rather than numbers. The measurement approach that best fits this approach is subjective measurements — judgments and perceptions recorded by researchers or participants, often through descriptions, interviews, or coded qualitative data. This lets you capture nuance, experiences, and social meanings that aren’t easily reduced to numbers.

Surveys can be used to gather qualitative insights, but they are typically geared toward quantitative data, especially when questions are closed-ended or scaled. Statistical reports and experimental data are fundamentally numerical, focusing on counts, averages, and statistical tests, which aligns with quantitative analysis rather than qualitative.